Rauch
Design studio. Brand identity, packaging design, graphic design, food photography, content creation. Bregenz and Copenhagen. Founded by Brini Fetz.
Brini Fetz, design studio, hej studio, Copenhagen
1509
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Imagery for Rauch fruit juices

What has started with producing apple juice in 1919 has become one of the strongest juice brands in Austria and international markets ever since. For their newly redesigned fruit juices of the gastronomy line we helped the Rauch team create fresh key visuals for PR and promotion. Following the bold color universe we recreated the geographical shapes from the label as framing props for the images and added the ingredients in a playful way. Prost!

 

 

Photography: Angela Lamprecht
Assistant: Felix Bereuter
Food & set design: hej studio